Promotion of “Glass Challenge – The Bell is Calling You” Held in Ilidža
The first promotional campaign of the project “Glass Challenge – The Bell is Calling You” was held in Mala Aleja, Ilidža.
The project is implemented by the marketing agency Republic in cooperation with Ekopak, with the support of the Environmental Protection Fund of the Federation of BiH.
Citizens of Ilidža had the opportunity to learn more about the importance of recycling glass packaging and its infinite reuse cycle through interactive and educational activities. Special emphasis was placed on the glass collection action – all visitors who brought four glass bottles or jars were rewarded with symbolic gifts.
The “Glass Challenge” is a continuation of the pilot project “Glass Packaging Management in the Western Balkans”, which Ekopak implemented in the municipalities of Ilidža, Novi Travnik, Bihać, and Konjic, within the framework of development cooperation with GIZ and the develoPPP.de program, along with system operators Sekopak from Serbia and Pakomak from North Macedonia. This project is now expanding, bringing new experiences and benefits to local communities.
The next promotional events are planned in Konjic, Novi Travnik, and Bihać.