The fifth world tour of the original FIFA trophy, which will tour 51 countries to inspire and share magic with fans around the world, included the arrival of the Trophy in Sarajevo for the second time.

The trophy arrived accompanied by the ambassadors of the FIFA World Cup ™ Trophy Tour by Coca-Cola, Gilbert Silva and Faruk Hadžibegić.

The FIFA World Cup ™ Trophy was on display at the Sarajevo City Hall on May 17 and 18 and a Coca-Cola Corner was set up on the plateau across from the City Hall, with a number of activation programs prepared by FIFA and Coca-Cola.

This year’s FIFA Trophy travel mission is to create climate-positive experiences through the practice of best sustainability practices. During these two days, containers for separate waste collection were set up in Coca-Cola Corner, in order to continue the practice of educating citizens and raising awareness of the need for separate collection and recycling of packaging waste. Ekopak together with its partner PUC Rad Sarajevo was in charge of taking over the collected packaging waste.